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City & Guilds Level 3 Diploma in Digital Marketing

City & Guilds Level 3 Diploma in Digital Marketing

City & Guilds Level 3 Diploma in Digital Marketing
  • Presenter: Mary Thomas
  • Duration: 12-18 months
  • Session information
  • Live/Online
  • BBD $7,950.00

Description

This City & Guilds accredited course covers the full spectrum of digital marketing from social media, websites, e-mail newsletters and content marketing within a marketing environment.

The course provides comprehensive cover of digital marketing techniques including creating a digital marketing strategy (with customer audit) and marketing plan, designing and creating an optimised WordPress website, using e-mail newsletters and creating a range of digital content including videos, e-books, infographics, images, blogs, status updates as well as digital advertising and lead generation.

The course is taught over 18 months, using 18 webinars and 15 e-learning courses. It is assessed using a portfolio of evidence designed to capture practical creation of content, websites, etc. as well as establishing a sound knowledge base. Individual, personalized feedback is given on each assignment to ensure full understanding and practical use in a business environment.

Full support is included.

By the end of this City and Guilds Diploma in Digital Marketing – you will have a professional level, practical and theoretical knowledge of digital marketing one of the fastest growing employment sectors in the world. You will look at digital marketing techniques, theories and methods whilst exploring the relationship between websites, social media and marketing campaigns. You will cover all the major social networks including Twitter, Facebook, LinkedIn, Pinterest and Google+ and you will learn how to put together effective digital marketing campaigns and strategies. Measuring the success of digital marketing campaigns is essential and you will learn how to use tools such as Google Analytics to measure key marketing metrics.

To achieve the qualification, learners must complete the following units:

  • Digital marketing metrics and analytics
  • Principles of marketing and evaluation
  • Understand the business environment
  • Understand legal, regulatory and ethical requirements in sales and marketing
  • Principles of social media within a business
  • Principles of keywords and optimization
  • Using collaborative technologies
  • Content management system website creation
  • Principles of social media advertising and promotion
  • Imaging software
  • Develop own professionalism
  • Content marketing
  • E-mail marketing
  • Produce copy for digital media communication
  • Video software

Contact us

For more information, please call Gregory Blackett at (246) 249-7774 / (246) 548-2906, or contact via info@bbbiznetwork.com.

Book direct for the upcoming class here City & Guilds Level 3 Diploma in Digital Marketing

Posted by

Gregory Blackett

Gregory Blackett is BB Biz Network, a Barbados based service “Creating Business Networks through Social Media”. He is the first local holder of the City and Guilds Diploma in Social Media for Business and is passionate about taking the concept of ‘social media for business’ to the next level across the Caribbean.

BB Biz Network specializes in social media management, consultation and customized digital marketing solutions. Through the network, they connect small businesses and entrepreneurs to develop relationships and opportunities between local, regional and international entities leveraging social media as an effective business development tool.

Through his work with Advantage Caribbean Institute Ltd he helps the regional business communities develop and empower their employees through learning. Their wide range of training material is also available to individuals seeking to build their current knowledge base or develop new skill sets.

Gregory possesses a broad range of knowledge and experience, spending over twenty years in retail banking and information technology administration and support. He’s a certified PADI rescue diver, an occasional home chef and amateur photographer.

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