“Time is more valuable than money. You can get more money, but you cannot get more time.” – Jim Rohn
Time, knowledge and experience are what we sell. This has admittedly become so much more relevant recently.
Investing your time depends on who, what, where and when. Every opportunity has merit and potential to someone out there. When considering a new project and getting in too dep, the questions become “Why?” and “What’s in it for me?”
“Why?” That’s the easy part. Your objective should of course be to grow your own business.
“What’s in it for me?” This may take more thought. Perhaps you’ll close a deal or make a sale. Maybe you’ll sign a new client or expand your network. There’s the potential exchange of ideas and future collaboration or even cross-over to a new area of business.
Most new opportunities deserve some level of consideration. Assign a fixed amount of time to explore the pros and cons. Make a decision to move forward and learn more or move along. Leave room for a review but without a commitment from the other party, never spend more time than the opportunity is ultimately worth to you and your business.